b'Naming Your Branded Entity Many of our clients create a branded entity that they can use to generate a website, create business cards and other marketing materials. They often also use this entity to represent them in the asset management entity of a syndicate or fund, and to hold title to their Class B interests. Some even create a separate entity to represent them in management and a separate asset protection entity to hold their Class B interests.How to name your branded entity is always a really good question. Weve had some clients make some mis-steps when it comes to this; where they have had to re-brand after making a significant investment, so the point of this section is to help you avoid that.Here are some guidelines:Start with a domain search. If the .com domain is available, good. But dont buy it just yet.Next do an internet search to see if someone else is already using a name or domain that is confusingly similar to yours. I had a client that wanted to use a name and then found out that a $5B hedge fund was using something very similar. My advicedont get in a fight with a giant hedge fundfind something else. If someone is using a very similar name, or if you find multiple companies using similar words in the real estate industry, find something else. The point is you dont want your brand confused with someone elsesyou dont want your investors calling them, or their investors calling you. Just adding a the in front of the name, or some different suffix at the end, like 223'