b'may also find it difficult to compete with other, more established capital raisers, as competition for accredited investors has become fierce.The reality is that most capital is raised through relationships that have been established with prospective investors before the issuer has investment opportunitiestooffer,regardlessofwhethertheexemptionallows advertising.Issuerswhoadoptpoliciesofmeetingandestablishing relationships with investors first, and only offering investments to those they already know, have the greatest likelihood of success.Issuers who take the time to establish pre-existing relationships with prospective investors establish a robust database of loyal investors who will invest with them over and over again. Doing this can allow them to raise capital in ever-increasing amounts to fund more deals and/or bigger deals. Additionally, having a database of pre-vetted investors can minimize the risk of letting the wrong investor in their offering. Ask someone who is divorced if letting the wrong person into their lives can be disruptive and stressful; we all inherently know the answer to that question.As a small issuer, you are nave to believe that you can connect via social media or mail with people whose names you bought from a list of accreditedinvestors,hopingtoget$100,000wiresfloodingyourbank account. For small issuers like you, raising private money is always going to be more successful and rewarding when you take the time to develop relationshipsbuiltoncredibility,familiarityandtrustthatonlycomes through getting to know your prospective investors.55'