b'Brand A unique name and image for a product or service, which differentiates the product or service from others which compete with it. Branded EntityA company whose name you can put on our business card, create a website to act as your storefront (i.e., to establish credibility with sellers, brokers, lenders and investors), and use to make offers on properties. Break Impounds This occurs when the stated minimum dollar amount of a securities offering has been raised, allowing the issuer to spend funds. See definition of Irretrievably Committed for purposes of filing federal and state securities notices below. See also the definition of Securities Offering below. Capital CallThe process of requesting capital from current members of a company (such as members of a limited liability company or limited partners) for additional, usually unanticipated expenses during the course of real estate ownership.Capital ContributionAnycontributiontothecapitalofacompanyincash,property,or services by an investor whenever made. 297'